Spreading your money across different stocks is an essential element of a successful investment approach. Amazon has tailwinds as companies shift their spend to the cloud.

Shopify is growing by double digits because it offers the personal authenticity that Amazon can't. Still, Amazon has its place within the e-commerce arena.

Though roughly flat for the year, Amazon.com Inc. NASDAQ: AMZN is continuing to impress as it grinds higher into the final stretch of 2025. Shares closed around $230 on Wednesday, Dec. 10, up roughly 40% since April and maintaining the multi-month uptrend.

Retailers and brands are running sales a bit longer this year, but may not be offering as significant of markdowns, analysts said.

This article presents a diversified, fund-based portfolio targeting market-matching growth and a 6%+ income yield, with lower tech exposure than the S&P 500. The model portfolio, comprising 5 ETFs and 6 CEFs, emphasizes asset class diversification—spanning blue-chip dividends, tech, real estate, gold, materials, energy, and utilities. The portfolio presented uses ahands-off approach, and it is diversified among many asset classes to be able to withstand different economiccycles in the next 10 years.

I have historically avoided Big Tech stocks, focusing instead on value and dividend investments outside the information technology sector. My investment approach is shaped by skepticism toward Big Tech's vulnerability to rapid disruption and intense competition. Despite not holding Big Tech, I have outperformed the market since 2021 by prioritizing value stocks amid inflation and cyclical drawdowns.

Avenir Corp decreased its position in Amazon.com, Inc. (NASDAQ: AMZN) by 1.0% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 400,183 shares of the e-commerce giant's stock after selling 3,940 shares during the quarter. Amazon.com makes up 9.0%

Together, these stocks offer you a balanced mix of growth and safety. These companies span a number of industries, and many are leaders in their markets.

Altarock Partners LP increased its position in Amazon.com, Inc. (NASDAQ: AMZN) by 20.6% in the undefined quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 6,275,906 shares of the e-commerce giant's stock after buying an additional 1,073,491 shares during the quarter. Amazon.com accounts for approximately 25.1% of Altarock

Alphabet's Google Gemini 3.0 could make Google Cloud more attractive to customers than ever. Amazon's investments in agentic AI should begin to bear fruit in 2026.